Video: Launch Party Vancouver 10

Missed LPV10? Catch a glimpse of the excitement and the 9 featured companies.

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VIP Packages available at #LPV10

Is kicking the season off with style your thing? Well then, Team Bootup has a great offer for you. We have coordinated VIP Packages for LPV10, starting at $600. If you’re a startup or a tech company this is a great way to celebrate the holiday with your team. Packages include:

  • tickets to event
  • VIP service & canapes for your guests
  • drink tickets a plenty
  • VIP Table with Company Signage

And who knows, maybe even Santa will pay you a visit with his friendly helpers 🙂

Fore more details, contact Sonia Ryan at sonia (at) bootup (dot) ca by Friday, November 26th at 2pm.

F5 Expo: The Secret to Success: Avoiding Start-up Pitfalls

If you fail, fail in style – Michael Fergusson on starting your own company.

On April 7th, I was amongst thousands who attended the F5 Expo, which was full of familiar faces, gadgets and mascots and buzzing with talks on innovation.

Cybele, Founder of Webnames.ca and me.

I sat in on the The Secret to Success: Avoiding Start-up Pitfalls panel with Bootup Labs’ Danny Robinson, HootSuite’s Ryan Holmes and Ayogo Games’ Michael Fergusson, and moderated by SoMedios’ Carisa Miklusak.

These startup stars shared their stories and opinions on passion vs. experience to funding and finding that work/life balance we all strive for.

Passion VS. Experience – What’s more important?

When looking for a Co-Founder or expanding your team, Ryan said he prefers passion over experience. “Passion cannot be taught or bought. When you are passionate, you will hustle hard and work through the hard knocks.”

Danny believes that passion and experience deliver the same result: “the ability to rely on your intuition to make the right decision.” Danny explains his thoughts on passion vs experience in more detail here.

Michael, on the other hand, felt that many startup founders lacked experience, but few lacked passion. Passion is usually what motivates entrepreneurs to start a business in the first place. “You obviously need both to succeed. Having said that, experience is usually what’s missing.”

Funding – When should you start raising money and which VC should you go after?

Ryan, Danny & Michael

Danny explained that it’s not about the firm, it’s about the partner. The partner is the one sitting on your board and is the person you keep updated with company stats and information.  It’s really important to establish a good relationship with your partner as they become a vital part of your start-up. He also mentioned that when raising money, you need to know how much money you need to raise, and once you have this number, work backwards.

Ryan believes that raising money is highly dependent on the circumstances. He suggested looking into angel investment and convertible debt earlier on if you can’t generate revenue from day one.

Michael didn’t comment too much on funding but did say that the process of raising money and managing investors should distract you as little as possible from your vision and plan for the company.

Balance – Why it’s important for you and your company.

Michael expressed the importance of work / life balance when starting your own company. You need to be distracted by these things, though, if you’re going to stay healthy (for yourself) and productive (for your business).

Ending Notes

In summary, the panel was insightful, personable and honest. They did a great job in painting a picture on how to avoid certain pitfalls when starting a company. Listening to how passionate they were about starting a company has me itching to start one of my own.  Who’s with me?

If you are an entrepreneur, who has been or is currently on the startup roller coaster, what do you think is important? What lessons have you learned?

Missed the show, here are some great shots by Jeremy Lim.

“The Brand of Me” with Shira Lazar

On March 18, our good friend Shira Lazar, flew up to Vancouver to present at Social Networking in Transmedia Hollywood: A Strategic Master Class presented by DigiBC and DFAIT.

Shira was joined by other social media specialists from LA, Darcy Jouan, Peter Huh & Gregory Markel, who spent the day discussing transmedia storytelling and how to engage audiences across multiple platforms including mobile and social networking sites.  For example, Darcy discussed the TV Series, Ghost Whisperer and how they created a series of webisodes to create a themed experience for viewers both on and offline.  The webisodes named The Dark Side were spawned by fans of the TV series. The purpose of the webisodes was to allow the audience to experience something beyond what they experienced from week-to-week on TV. In return, both audiences tuned in on and offline as the series runs parallel.

Shira’s presentation focused on her personal brand and how she bridges the online and on air worlds together using multi-media platforms.  Here are Shira’s “Five Steps to Becoming a Media Empress”:

  1. Be you! People can see through a fake brand of image, and it’ll drain you to maintain something that you’re really not. Once you embrace your authentic voice, you’ll find your audience and your audience will find you.
  2. Balance PR/buzz with actual work, i.e. new content and projects. As much as it’s great for everyone to see you at that party or getting interviewed by a cool outlet, it can only go so far. If you’re not continuing to challenge yourself and your audience with some real projects outside of publicity than you’ll lose engagement. Your brand isn’t just about you, but the conversation you create and what you contribute.
  3. Maintain a consistent presence on and offline. As powerful as all these online tools can be to make an impact and be heard, meeting your network and community in person is the incing on the cake.
  4. Think multi-platform. Whenever you have an idea, think of how you can integrate other mediums to get the message out there.
  5. Call yourself a media empress. Michael Jackson actually pegged himself the King of Pop, and he delivered that above and beyond. Don’t wait around for someone to discover and brand you. You have the power to create what and who you are now — and as we all know, perception is reality.

Shira and I sat down during lunch to discuss her presentation.  At the end, she gives a shot out to some of her favourite Vancouver peeps!

Lunch with Shira from Sonia Ryan on Vimeo.

Many thanks to DigiBC for letting me attend this event on behalf of BES.