Dan Kelly from Dank Media put together this great video recap of #LPGROW on August 17, 2011 featuring interviews by the lovely What’s Trending Host and Fellow Canadian, Shira Lazar and an inspiring speech by Payfirma‘s Founder and CEO, Michael Gokturk.
If you missed the event, you can see Shira’s interviews with the Founders from the top 4 Launch Party companies: Unbounce, Tiipz, Rocketr and Summify, highlights of the other 11 amazing LPGROW startups, snippets of a jampacked, lively room full of Canada’s best and brightest, and lots of bunnies hopping about.
Until next time…
On August 17, 2011, my desire to one day have a Canadian-wide Launch Party was finally realized as Bootup hosted the opening reception of the 2nd Annual Grow Conference in Vancouver, BC. From NB to BC, 15 startups from across Canada were selected to demo at the #LPGROW reception and mingle with over 750 investors, entrepreneurs and other influencers from all over Canada and the US.
Food.ee Demoing at #LPGROW
High Fives All Around
This was without a doubt our biggest Launch Party event ever. We could not have pulled it off without the support of our wonderful partners:
Vancouver born, Payfirma
has answered Bootup’s prayers by finally solving our payment processing needs. Payfirma’s little chip plugs right into your iPhone to make it easy for you to take a credit card payment just about anywhere. A huge thank you to the whole Payfirma team for being so supportive of LPGROW, Bootup and the whole startup community. Support this great, local company:
- This may sound crazy but I have never just taken a cheque to pay for an event. We only partner with other companies and people, who truly care about and support entrepreneurs:
- Initio Group – an Investment Group run by Managing Director, Mike Edwards. If you haven’t had a chance to meet or work with Mike yet, he’s one of the best angels an entrepreneur could ask for.
- A Thinking Ape – The Apes are making waves in Vancouver building seriously addictive games for the iPhone. The whole team rocks and we are happy they decided to call BC home. PS. They are Hiring!
- LaBarge Weinstein – A Canadian business law firm that totally gets startups. James Smith is a good guy, great lawyer and splits his time among startups from TDot to YVR. He’s on our top 3 referral list.
- Freshbooks – One of Canada’s favorite companies makes it easy for startups and freelancers to save money and time on invoicing. Amazing product and customer service to boot! Bonus: Saul Colt is a genius WOM, who wears crazy pants.
- Strutta – the platform behind the Launch @ GROW startup competition can help you create and manage beautiful branded promos online. Conversion without sacrificing your brand’s id! No coding necessary. (disclosure: Maura & Danny are founders)
- Keith Spencer – Keith is not only one of the best technology lawyers I know but someone, who dedicates a lot of personal time to help local startups and our tech community. They broke the mold with this guy. Also, on our top 3 list.
- Lonsdale Rentals – North Vancouver company Lonsdale Rentals came through again to support #LPGROW and provided us with all the things we needed to make the venue look great. Super friendly staff. Don’t rent from anyone else!
- Jet Cooper – A User Experience Agency in Toronto led by Satish Kanwar stepped up to help us with the LPGROW site, and twitter walls. Phew!
- Layer 7 – Big thanks to Dimitri Sirota’s (one of the LP’s Co-founders) company for supporting our 11th event.
- Queen’s Cross – From the beer to the flatbread pizzas, my good friend Chris Greenfield’s pub catered the entire event. Drop by his pub on Lonsdale in North Van. for a pint, ridiculously good food, and great staff. #Truth.
- Yaletown Venture Partners- I am looking forward to seeing YVP invest even more in the local startup community.
- Urbandig – If you found yourself being served up a teacup sized portion of beer by a cheeky rabbit, you were not lost in a bad remake of Alice in Wonderland but rather at the UD booth. Big thanks to Team UD for throwing a great after party at the Hub in Yaletown! (disclosure: another company by Bootup ED, Maura)
- Pop Chips & Smart Pics – If you nom nomed on their tasty chips or posed in the digital Photo booth, you have these two awesome companies to thank for all the fun.
Big thanks to our media sponsor, Techvibes for helping us spread the word and share your startup stories. True Story: Rob Lewis and his team can help you get your brand and message in front of thousands and thousands of readers.
Bootup is run by a very passionate volunteer group of amazing entrepreneurs and startup peeps. We seriously could not pull a rabbit out of a hat without their help (follow these awesome people now):
- Sonia Ryan – Previously my right hand at Bootup and now a Trouble Maker at A Thinking Ape, Sonia hustled hard to make #LPGROW a stellar event. She’s awesome but you already knew that!
- Janis Behan – Janis is part of team Bootup and helped organize everything from setup to labels to bunny suits. We could not have done it without her.
- Robin Leskiw – One of my dearest friends, who has been with me since LPV1 at Section 3. She did everything from keep your wine glasses filled to clean up. ❤
- Toan Dang, Eliz Sarobhasa, Alex Shipillo & Tammy Yik – Thank you so much for all of your help setting up that morning. Huge Help!
- Pauline Lipska & David Cameron – You were amazing at working the crowd and doing whatever was needed during the event. So great.
- Leila Pejman – A big supporter of ours and the tech community, Leila is always willing to lend a hand. Thanks for working the door and then some. Big Hugs!
- Rohit Tandon – Designer, Producer and awesome DJ, spinned up some sweet tracks to set the mood. Thank you.
- Jodi Day – talented UI Designer and member of Team Strutta worked the door and made all of your beautiful name badges. I can always count on her.
- Tina Hoang – Communications Manager at Strutta kept the line moving at the door and ran the entire #LPGROW Startup Competition from start to finish. My hero.
- Keighty Gallagher – Surprise, Surprise – one of our newest members of Team Strutta and pro hand sandwich maker helped Tina & Jodi keep things tight at the door. You Rock.
- Mack Flavelle – also part of Team Bootup, Mack did everything from pick out super heros to wear a bunny suit. An entrepreneur himself, Mack knows how to hustle and #GSD.
Until Next Time
Thank you so much for joining us and showing the world that Canada is one of the best places in the world to bootup. We hope you made some new connections, had a chance to reunite with old friends, challenged some Apes to a game of Foosball, saved bags of money with Freshbooks, tasted one of Dave O’s favorite craft brews at the Urbandig booth, snapped a photo or two in the Pop Chips & Smart Pic’s Lounge and maybe even closed some financing or landed a new customer or two. Rock on.
You can find more photos of the event on Flickr, of course. 🙂
Launch Party Alumni will be thrilled to hear that Canadian-born, Shira Lazar, creator and host of CBS’s popular weekly show What’s Trending and The Partner’s Project will be the Guest emcee for the Launch @ GROW opening reception on August 17, 2011. Tickets are sold out.
You may remember that the lovely Shira hosted our 2nd LPV event, Launch Party with a Twist with Mike Macadaan way back in December 2007.
Looking forward to a very fun evening.
On March 18, our good friend Shira Lazar, flew up to Vancouver to present at Social Networking in Transmedia Hollywood: A Strategic Master Class presented by DigiBC and DFAIT.
Shira was joined by other social media specialists from LA, Darcy Jouan, Peter Huh & Gregory Markel, who spent the day discussing transmedia storytelling and how to engage audiences across multiple platforms including mobile and social networking sites. For example, Darcy discussed the TV Series, Ghost Whisperer and how they created a series of webisodes to create a themed experience for viewers both on and offline. The webisodes named The Dark Side were spawned by fans of the TV series. The purpose of the webisodes was to allow the audience to experience something beyond what they experienced from week-to-week on TV. In return, both audiences tuned in on and offline as the series runs parallel.
Shira’s presentation focused on her personal brand and how she bridges the online and on air worlds together using multi-media platforms. Here are Shira’s “Five Steps to Becoming a Media Empress”:
- Be you! People can see through a fake brand of image, and it’ll drain you to maintain something that you’re really not. Once you embrace your authentic voice, you’ll find your audience and your audience will find you.
- Balance PR/buzz with actual work, i.e. new content and projects. As much as it’s great for everyone to see you at that party or getting interviewed by a cool outlet, it can only go so far. If you’re not continuing to challenge yourself and your audience with some real projects outside of publicity than you’ll lose engagement. Your brand isn’t just about you, but the conversation you create and what you contribute.
- Maintain a consistent presence on and offline. As powerful as all these online tools can be to make an impact and be heard, meeting your network and community in person is the incing on the cake.
- Think multi-platform. Whenever you have an idea, think of how you can integrate other mediums to get the message out there.
- Call yourself a media empress. Michael Jackson actually pegged himself the King of Pop, and he delivered that above and beyond. Don’t wait around for someone to discover and brand you. You have the power to create what and who you are now — and as we all know, perception is reality.
Shira and I sat down during lunch to discuss her presentation. At the end, she gives a shot out to some of her favourite Vancouver peeps!
Lunch with Shira from Sonia Ryan on Vimeo.
Many thanks to DigiBC for letting me attend this event on behalf of BES.