Video: A look Inside #LPGROW

Dan Kelly from Dank Media put together this great video recap of #LPGROW on August 17, 2011 featuring interviews by the lovely What’s Trending Host and Fellow Canadian, Shira Lazar and an inspiring speech by Payfirma‘s Founder and CEO, Michael Gokturk.

If you missed the event, you can see Shira’s interviews with the Founders from the top 4 Launch Party companies: Unbounce, Tiipz, Rocketr and Summify, highlights of the other 11 amazing LPGROW startups, snippets of a jampacked, lively room full of Canada’s best and brightest, and lots of bunnies hopping about.

 

Until next time…

 

 

 

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Eric Ries coming back to Vancouver on March 3

Eric Ries, creator of the Lean Startup Methodology is no stranger to Vancouver. He dropped by Bootup Labs in April ’09, met with the startups and showed off his lean mug.

Last year, Eric’s Startup Lessons Learned Conference was happening in San Francisco on April 23rd, 2010.  Troy Angrignon and Bootup teamed up to host the simulcast conference live in our Gastown digs.  More than 5o entrepreneurs and developers signed up to attend the simulcast.

And now, BCTIA is bringing Eric to back BC with stopovers in Kelowna, Victoria and ending his tour in Vancouver on March 3rd.  Using examples drawn from his own experiences in Silicon Valley, Eric will guide you through key areas proven to increase the success and creativity of your innovation and tech company from business strategy, product, engineering, QA, marketing and delivery.

All registrants will also receive a free copy of Eric’s new book “The Lean Startup”.

Don’t miss your opportunity to hear him speak. Register here.

Social Marketing Kung Fu, White Belt with Dave Olson

If I had an all time favorite people in Vancouver list, Dave Olson, the Community Director for Hootsuite, would be on it.

He’s engaging, worldly, kind-hearted and always willing to share what he has learned with others.  And so, when I asked Dave to be a Mentor for Bootup Garage, he didn’t even hesitate.  However, instead of hosting regular mentor office hours, Dave wanted to put together a series of social marketing talks for startups. Yes, please!

On Wednesday, January 26 – Dave delivered his first Social Marketing (#smkf) presentation at Bootup and as expected, it was chock full of practical nuggets, steps and interesting stories to help attendees start building their own social marketing toolkit.

“Dave O’s talk was great. I have already implemented some of the strategies with my companies. Dave O is a wealth of information – entertaining with great practical application…..I can feel a book coming…” Mike Edwards, SMKF Attendee

Below are some of my notes from Dave O’s talk and you can also check out his notes over here:

Getting Started

  • Document everything you Do. From Day 1, Dave stressed that entrepreneurs should document everything and have one place to share all of their “collective intelligence,” such as an internal wiki. Writing everything down will help you stay focused and remind you what it is you set out to achieve.
  • Do not plan much farther out than 6 months.
  • Define the roll of each person in the company. This will help people focus on and take ownership over certain tasks

Naming Your Company/Product

  • Coming up with a name for your company that has an available URL is not an easy task.
  • Define what it is your product does first.
  • Start playing around with words that are easy to say, spell and remember.
  • Ask friends or your community for feedback or ideas.  For instance, HootSuite crowdsourced their name.

Describe Your Product

  • Try and define your product in 3 words. For example, Hootsuite at first chose “Professional Twitter Client” as it’s 3 word description and now defines itself as a “Social Media Dashboard.”
  • Take those 3 words and expand on them to create a 100 word description.
  • Reach out to users and get feedback and watch what terms they are searching for.  It is important to be using the same terms and descriptions that your users/customers are.

Start Listening

  • Create Lists.  Start following the people who care about your product as well as watching your competitors.
  • By listening and asking specific questions, you will start to build relationships with your customers.
  • Respond and participate in the conversation.
  • Each community is different. For example, your customers may act differently on Facebook vs. Linked In. Watch this and communicate accordingly.
  • Define what you want to get out of each of the social media channels you are using.

Media Kit

  • The first page you should create on your website is a media kit page.
  • Make it easy for people to write about you and tell your story.
  • Your kit should include artwork, logo, colors, typeface, TM with specific guidelines on how to use.
  • Be sure to have multiple descriptions that writers can snag to use in articles and posts such as a 100 or 500 word description.
  • Colorful screenshots or infographics like this one are a great resource for writers.
  • Keep your kit up to date and fresh.

Be Loud

  • Now that you have defined who you are and what you do, start telling the world.
  • Don’t wait until you launch.  Become an active participant in the community you are trying to reach.
  • If it is not on the Internet, it didn’t happen! So – Blog, Flickr, Tweet etc. starting right now.
  • When someone writes an article or post mentioning you or your area of expertise, COMMENT. It shows you are paying attention and care about your community and the people, who are taking the time to write about you and use your product.
  • Create 3-4 touchpoints to an article.  For example, Dave will comment on an article, social bookmark it and add it to an RSS Feed = juicy, indexable goodness.
  • Hashtag everything. Topics, brands, acronyms – be creative and always remember to listen to your audience and be consistent with your message.

Dave O will be back in the Garage next month to deliver another his 2nd Social Marketing Kung Fu preso.  In the meantime, please share your notes, questions and tips in the comments below for other startup founders.

This Week in Tech Events: Jan. 24 – Jan. 30, 2011

The last week of January is shaping up to be a busy one for tech events in the city.

An Evening With Alan Juristovski and Milun Tesovic, Founders Of MetroLeap Media hosted by VEF

  • Tuesday, January 25th
  • 5:30pm
  • Vancity Theatre, 1181 Seymour St., Vancouver
  • Free for members. $45 for non-members.

Tech Startup Co-Founder Speed Dating hosted by Foliomob

  • Tuesday, January 25th
  • 6:30pm
  • Ceili’s Irish Pub, 670 Smithe St., Vancouver
  • Free

Social Marketing Kung-Fu, White belt with Dave Olson hosted by Bootup

  • Wednesday, January 26th
  • 5:00pm
  • Bootup Garage, Suite 200 – 163 West Hastings St., Vancouver
  • $30

Tim Bray of Google presents the latest on Android and the Android Market hosted by airG

  • Thursday, January 27th
  • 6:00pm
  • Wavefront Conference Centre, 1055 West Hastings St. (Lower Level), Vancouver
  • Free

Founder Story #2 – Amielle Lake of Tagga Media

Founder Story #2

Amielle Lake, Tagga Media

Tagga Media is a mobile marketing company which was founded in Vancouver 3 years ago. Since launching at LPV5, Tagga has pivoted in and out of many different business models and will be announcing some new changes in early 2011. I sat with Amielle this week to find out what’s in store for Tagga this year.

Be sure to follow Tagga on Twitter to hear of their upcoming announcements!
Twitter: @tagga