How to Build A Web App Business with Freshbooks CEO, Mike McDerment

How I met Mike McDerment
In July 2008, my company Strutta was selected out of over 100 applicants to be one of 11 companies to demo at Twiistup 4. Our team, dressed in white to celebrate the launch of our new white label contest platform, descended on the Viceroy in Santa Monica, CA to make some noise.

On top of attracting some new customers and dominating the Skee Ball table in the Twiistup Arcade late night (oh yes, I did!), I met some really great people including Saul Colt, the Smartest Man in the World, who introduced me to Mike McDerment, the CEO and Founder of Freshbooks.

I really enjoyed meeting Saul, Sunir and Mike and learning more about the itch that caused Mike to start Freshbooks.  Upon returning to Vancouver, I continued to hear rave reviews about his company and read stories of how the Freshbooks team went out of their way to deliver exceptional customer service time and time again. It was abundantly clear that Mike and his team had successfully started and built a customer driven product and organization. Not an easy feat!

Vancouver Enterprise Forum, November 24
So, when I sat down with the VEF Ops committee last May to help put together a wish list of engaging speakers for the year ahead, Mike’s name immediately came to mind. Lucky for us, Mike happily accepted our invitation to come West to share his start-up story and answer your questions at the VEF on Tuesday, November 24.

How to Build a Web App Business, November 25
While Mike is in town, he will also be delivering a very informative workshop on How to Build a Web App Business at Earl’s V Lounge in Yaletown on November 25 at 9am.  Mike will cover everything from building your app and your team to marketing, product management, metrics and financing.

For an entrepreneur, who recently graced the cover of Entrepreneur magazine as the Founder of 1 of 100 Brilliant Companies that has attracted more than 1M users, I trust Mike knows a thing or two about building a successful web app business.  Sign up now while there are still some spots left!  Tickets are $100, includes lunch and refreshments.


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2 thoughts on “How to Build A Web App Business with Freshbooks CEO, Mike McDerment

  1. Have fun today, everyone! And thanks for sharing your story, Maura : ) Hope I'll get to meet you soon! DemoCamp w/ Gary Vee, maybe? Please?! Heh.

    Rayanne Langdon — Queen of Hearts, FreshBooks.com

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